Project Tenure

99 years

Land Area

~389,239 sqft

Total Units/Blocks


Highest Storey


The Florence Residences (悦湖苑)


Recent Unit Sold: #16-48 on 22-Jan-2022 | See the Balance Units Chart

The Florence Residences Highlights

  • The First Club-Condo Concept Development in Mature Kovan Area
  • Unique Landscape by Biophilia Design With 12 Clubs &128 Facilities
  • Choice Unit Mix from 1 to 5 Bedroom With Concierge Service
  • Majority of the Units are Facing Towards North-South Orientation
  • Quality Kitchen Appliances, Sanitary Wares and Fittings from Electrolux, Roca and Grohe
  • Proximity to Many Educational Institutions from Pre-School, to Primary Schools
  • Minutes Walk to Kovan and 1 Stop to Nex Mall, Serangoon MRT Interchange
  • Close to upcoming Hougang MRT Interchange on North East and Cross Island Lines
About The Florence Residences


The Florence Residences 悦湖苑 Ariel_View_-_AI

The Florence Residences is a large-scale condominium project located along Hougang Avenue 2 in the sought-after mature Kovan neighbourhood in District 19. It is redeveloped from the collective sale of the former Florence Regency by Logan Property, a renowned developer open-listed in Hong Kong. With a site area of approximately 389,239 sqft, the new project is designed to be the first clubhouse lifestyle condo, with nine 18-storey residential towers yielding 1,140 apartments and up to 128 communal facilities.

The mega new launch is conceived with a unique landscape concept inspired by Biophilia design reflected by a club-condo living residence with 128 facilities and 12 clubs such as 80m Island Lap Pool, Amphitheatre with Outdoor Movie Screening, Sparring Ring Pavilion with Punch Bag Corner, Pool Table with Dart Board Pavilion and many more. There will be concierge service available to add convenience to resident’s needs.

The new launch development offers a variety of apartment types, including 216 one-bedroom units, 72 one-bedroom + study units, 556 two-bedroom units, 52 two-bedroom + study units, 386 three-bedroom units, 80 four-bedroom units and 48 five-bedroom units. The apartments range in size from 44 sqm to 178 sqm and are well suited to meet the diverse needs of many buyers. Most of the flats are sited toward the north-south orientation, residents will enjoy views mostly towards low rise and landed homes, Hougang Stadium, waterbodies or landscape of the new condo.

The Florence Residences situated next to the landed estate in Kovan which has a long history and rich heritage. The new condo is just minutes walk away from Hougang and Kovan MRT Stations. Along the south side of Hougang Avenue 2, the new peoject is near the Upper Serangoon Road, Tampines Road and Yio Chu Kang Road, which offer quick and easy access to the Paya Lebar Expressway (KPE), Central Expressway (CTE) and Tampines Expressway (TPE).

Located in Hougang, a mature and well-equipped town, the surrounding shopping malls, wet markets, hawker centres, community facilities make life very convenient for future residents. The popular Heartland Mall, Hougang Mall and NEX Shopping Mall are within the vicinity. Renowned primary and secondary schools such as Holy Innocents’ Primary School, Montfort Primary School and Xinmin Primary School and international schools like Hillside World Academy are all within close proximity.

Prospective homeowners can now view and download The Florence Residences Location MapThe Florence Residences Site Plan, The Florence Residences Floor Plan or The Florence Residences E-Brochure.

You may reach out to us at 6504 0290 for more information on this residential project in the transforming Hougang town. Alternatively, you can click here to WhatsApp us too at your fingertips.

Showflat Re-Open. Visit Showflat By Appointment Only.
The Florence Residences Developer
The Florence Residences 悦湖苑 main entrance

The Florence Residences is proudly developed by Logan Property Holdings. Logan Property is a top property developer listed on the main board of Stock Exchange of Hong Kong. The company has engaged in the development of over 100 residential properties largely in the Guangdong-Hong Kong-Macao Greater Bay Area in South China. In 2018, the group was ranked in the top 26 position in the China Top 100 Real Estate Developers and held the 4th position in the Top 10 Most Profitable Companies.

Besides the established reputation in China, Logan property has expanded their business to Singapore. The company’s latest project in Singapore include the best-selling new condo development – Stirling Residences in Queenstown. The Florence Residences in the mature Hougang next to Kovan landed estate will not disappoint aspiring owners as over 60% of total units have been sold since its launch in 2019. Read more about The Florence Residences developer here.

The Florence Residences Location
The Florence Residences Location Map

The Florence Residences is nicely located along Hougang Avenue 3, next to Kovan landed estate and Serangoon Junior College and opposite the Hougang Stadium in Hougang in Singapore. The new project is easily accessible to the Hougang and Kovan MRT Stations. Drivers residing in The Florence Residences will find ease of transportation with the Central Expressway (CTE) and Kallang Paya Lebar Expressway (KPE) within close proximity.

Situated in mature Kovan estate, The Florence Residences is close to a number of living amenities such as Hougang Mall, Heartland Mall, and mega NEX Mall.  There are also alternative neighbourhood malls, restaurants, wet markets, hawker centres, shops, community club, polyclinic and many more. Reputable schools such as Holy Innocents’ Primary School, Xinmin Primary and Secondary Schools, Montfort Secondary and High Schools are within 1 kilometer distance.  You will find more amenities nearby with The Florence Residences location map.

The Florence Residences Show Flat
The Florence Residences showflat visit

Kindly book an appointment or call us at 6504 0290 before coming down to view The Florence Residences showflat for hassle-free experiences. We may close showflat or limits the people to enter the premise at certain time. In compliance with the Covid-19 precautions, there is also some special restriction on the max number of a group of visitors at one time. Visit our showflat is strictly by appointment only.

We have dedicated to build a beautiful showflat. Besides the comfortable environment, a comprehensive location map, vivid illustrations, grand project scale model, and a group of well-designed show flat suites will help you get a better understanding of the new condo project.

Online registrants who have booked an appointment here will be able to receive direct developer price and balance units and enjoy non-obligation free consultation too. Please be informed that units for sale at The Florence Residences are on a first come first serve basis.

Site Plan

Project Site Plan

The Florence Residences is a mega private residential project next to the much-loved Kovan landed enclave. Reflecting the club-living conception on a huge land spreading over 389,000 sqft, the new condo build a residence within 1,410 units across nine 18-storey blocks. There will be over 128 different facilities featuring 12 themed clubs to cater to residents of all ages. Future residents will be eye-catching by a 2-storey, resort-style central clubhouse overlooking the 80m island lap pool. It also includes a well-equipped gym, a sparring ring pavilion, a pool table, a dartboard pavilion; and a quiet corner for outdoor movie screenings. Not mentioning there are also many different themed pavilions for dining and leisure too.  Click here to read more about The Florence Residences Site Plan.

Floor Plan

Unit Floor Plan

Check The Florence Residences floor plans and you will find a wide choice of unit types among the 1,410 homes. Residents will be offered from 1-bedroom to 5-bedroom to cater to different lifestyles. Flat size ranges according to its unit types, 1- and 2-bedroom units start from 474 sq ft and 624 sq ft, respectively. 3- and 4-bedroom units are sized from 893 sq ft and 1,270 sq ft, respectively. The 5-bedroom units are from 1,668 sq ft, and come with a private lift lobby, wet and dry kitchens as well as marble flooring. All individual penthouses will have a double-volume ceiling height for the living and dining areas. Every space was carefully planned with a comfortable living experience with quality fittings and finishes for your enjoyment. Read more about The Florence Residences Floor Plan here.

Balance Units

Balance Units Chart

The 1,410-unit The Florence Residences mega private residential project has sold over 62% of its total units since its launch in 2019. As the club-living condo development, 1-bedroom and most types of 2- bedroom units which are undersupplied in the established Hougang estate sold over 70%. The family-friendly 3- and 4- bedroom flats also attracted strong interests, which has sold over 60% too.  As the locations of the 12 new stations on the Cross Island Line were announced in Jan 2019, many potential homebuyers have realized that the upcoming new Hougang MRT Station will be within a comfortable walking distance to the club-living condominium.  Let’s check The Florence Residences balance units, as THE sales have already caught up during the Circuit Break period of Covid-19.

Unit Mix and Availability*

Unit TypeSize (sqft)Price FromAvailable/Total
1 Bedroom484 - 603$941,00017/216
1 Bedroom + Study527 - 667$1,053,0004/72
2 Bedroom Classic624 - 807$1,135,00043/264
2 Bedroom + Study700 - 872Sold Out0/52
2 Bedroom Deluxe667 - 797$1,252,0006/292
3 Bedroom Classic936 - 1,206$1,522,00014/232
3 Bedroom Deluxe990 - 1,281$1,665,00016/154
4 Bedroom Classic1,281$2,310,0002/64
4 Bedroom Deluxe1,464$2,620,0001/16
5 Bedroom1,668$2,752,0004/48

Sale Transaction Prices*

Unit NoSize (sqft)Purchase PricePsf Price

*Given the healthy pick-up rate at The Florence Residences, the latest unit availability and transaction prices could not be updated at the earliest time. Kindly please Book An Appointment to visit the showflat, or Leave Your Contact Details here so that we will get you updated timely. Or you can call the sales inquiry hotline at 6504 0290 or Click Here To WhatsApp Us for the latest update.

Book An Appointment to view The Florence Residences Showflat and get the latest Direct Developer Sales Price, Developer Discounts, and Hardcopy Brochure. Guaranteed with The Best Price Possible. You are comfortably served by our well–trained Sale Team professionals. The good news is, there is NO ANY salesperson’s service fee or commission payable.

Alternatively, kindly please leave your contact details in the right for any enquiry related to The Florence Residences. Strictly no spam policy. For urgent reach-out, please click here to WhatsApp us or call us at 6504 0290.

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